Twitter #Music is now chartable on Billboard |
Link to article on Mashable
"Billboard debuted the Billboard Twitter Real-Time Charts on Tuesday morning. The four interactive music charts will rank trending songs from popular and emerging artists based on how often they are mentioned in tweets in the United States.
Twitter first teased this partnership in March, with Bob Moczydlowsky, Twitter's music head, describing it as "the new industry standard for tracking and surfacing the conversation around music as it happens."
The ranking system is a new music strategy for Twitter, which earlier this year shut down its Twitter #Music app, a short-lived service that launched in April 2013 but failed to gain mainstream attention in a market full of rival music apps.
The Trending 140 Chart, below, ranks tracks based on acceleration of mentions in the past hour.
Austin Mahone is performing "Shadow" at the launch event for Billboard Twitter Real-Time Charts in New York City on Tuesday, which is contributing to his top ranking.
Currently listening to @AustinMahone sing his new song #Shadow at the @billboard + @twittermusic event! <3 https://t.co/CrtpsnFG2O
— Daily Mail Celebrity (@DailyMailCeleb) May 27, 2014
Though Twitter works with Nielsen to rank weekly buzz surrounding TV shows in a similar fashion, these sharable music charts will compile and share data more quickly.On Twitter, both the @Billboard and @TwitterMusic accounts will share data from the charts, including when new artists and songs begin to gain traction.
#RealtimeCharts fact: The #EmergingArtists #Trending140 charts update every second, providing an ongoing look at what's currently trending
— billboard (@billboard) May 27, 2014
The Emerging Artists Chart, below, measures up-and-coming artists who have fewer than 50,000 followers and who have never been a main artist in the Billboard Hot 100's top 50 spots. The constantly updated real-time charts will be accessible on Billboard.com every day, and a recap of the rankings will be printed weekly in Billboard magazine.
The two other charts are the Weekly Billboard Twitter Top Tracks Chart and The Weekly Twitter Emerging Artists Chart, which will display the number of shares that songs and artists accumulate over the Monday-through-Sunday timespan every week.
Twitter previously told Mashable that music is the most-discussed topic on Twitter. In 2013, Twitter users sent more than one billion tweets about music, with 100 million of those tweets coming from music-related accounts. In the first three months of 2014, people using music services sent more than 40 million tweets about the music they were playing."