The Shazam Effect Is Ruining The Future of Music

Because of the Shazam Effect, lackeys such as Justin Bieber get too much radio airplay

More often than not we hear from folks and they enjoy telling us about great new bands and or what is wrong with the music industry. Approaching an industry of this scale and speaking that direct about what is wrong, is as easy as telling Californians to not worry, desalination plants are going to save your water problems. It is just not that simple.

On the other hand, lets look at things from the perspective of pure entertainment. Many folks are just passive music fans. If its on the radio and its got a good beat, it is decent entertainment for the car ride from point A to point B. Corporate radio knows this all too well and plays directly to what listeners want and now have algorithms and mountains of data to back up what is the ideal music to be played. Does this challenge our senses or move the collective coolness of the needle towards a band that will shape culture for the future such as the likes of Led Zeppelin? Hardly imaginable these days, yet there has been a scientific study all about this scenario and its called the Shazam Effect.