Wednesday, February 19, 2014

Does Country Music Breed Republican Sentiment?

Pandora: your music reveals your politics

Big data is measuring all aspects of our lives whether you care to pay attention or not. Each click on a keyboard and every website visited is logged into a vast database and forever stored until someone is ready to access the personal information about all individuals. Take a guess who wants to know all about your personal preferences? Yep, the music industry.

Companies such as Spotify, Beats, Pandora, Itunes, etc. have invested a plethora of capital into analyzing listeners preferences through data algorithm's to help coordinate play lists according to your song and band choices. Could the future in films such as iRobot truly a reality? By measuring the data predictions are you a republican because you listen to George Strait? Is every hip hop listener a wannabe gangster? Time will tell.