First Embedded Anti-Theft Device For Musical Instruments To Be Introduced AT NAMM 2017

GearSecure, a newly launched company from Los Angeles, California, will introduce at NAMM 2017 patented technology designed to be the first embedded anti-theft device for musical instruments and other assorted gear.

The technology provides a bridge between RFID and GPS technology providing help in instant recovery of lost or stolen gear. Demonstrations and inquiries can be made by visiting Hall D, Booth 2382. The company's stated goal is "the end of lost or stolen."

The company was started by Adam Mandel, one of the producers of the long-running live music show Ultimate Jam Night. Mandel has enlisted the core team of musicians and others that turned Ultimate Jam Night into an internationally known program. That team includes Quiet Riot bassist Chuck Wright; drummer Matt Starr who has played with Ace Frehley and Mr. Big; Walter Ino of Survivor; Ira Black of Attika 7 and Westfield Massacre; and other musicians including Alex Kane of LSD and Antiproduct, and independent artist Brad Jurjens, among others. These musicians will work alongside key manufacturers in the installation of the first industry device designed to be embedded at the point of manufacturing. Additional applications are designed for professional luthiers and installers, tour management, and backline rental companies.

The Most Hyped Music Gear of 2016

All of the press and hype surrounding the music gear industry follows a similar pattern every year. New products get announced at NAMM in January, unleashing a wave of buzz that ripples through forums and YouTube channels, and ultimately into shopping carts of websites like Reverb.com.

Smaller brands often release gear later in the year to less initial fanfare, building their reputations on merit rather than marketing. You see this a lot with boutique pedals and guitars where an off-the-cuff artist endorsement or a single demo video can do as much for a product's popularity as any trade show press release.

Here is a look back at both the big releases and sleeper hits that generated the most buzz in the music gear industry in 2016.

Korg Minilogue

The Korg Minilogue was easily the most talked-about synth at NAMM this year, and a steady stream of praise has followed since. Analog synths are as en vogue as ever, and this portable keyboard strikes a perfect target zone in the broader market. It's analog, but not too expensive. Highly tweakable, yet extremely approachable.

Korg understands the blossoming affordable analog market better than anyone and brings a unified vision of how to lower the barrier to entry for these machines. While it may not sound as juicy as vintage Juno or any modern Moog, the Minilogue represents a major step forward for Korg and claims a definite spot as the new entry point into the realm of analog synths. As a testament to how well the Minilogue is doing, Korg has a already announced a smaller follow-up – dubbed the Monologue – set for release next year.

The Green Lady Killers At NAMM

This past weekend the Green Lady Killers had a chance to make it out to the NAMM convention and check out some new gear and hang out with Fender and Gretsch, who officially endorse the band.

Link to NAMM

NAMM Convention 2012 in Southern California

Lady Van Buren in front of a massive Marshall stack

The Green Lady Killers at the Gretsch booth

Ivy Rose checking out a new Gretsch bass

Cherrybomb at the Sabian booth

More information on NAMM

NAMM, the National Association of Music Merchants (NAMM), commonly called NAMM in reference to the organization's popular NAMM trade shows, is the not-for-profit association that unifies, leads and strengthens the $17 billion global music products industry. Our association—and our trade shows—serve as a hub for people wanting to seek out the newest innovations in musical products, recording technology, sound and lighting. NAMM's activities and programs are designed to promote music making to people of all ages. The Model for Industry Growth—The History

Before there was an industry or an association, there was a belief...in music. That belief led to a mission: to unify, lead and strengthen the global music products industry and increase active participation in music making.

More than a century later, that mission has attracted a growing, thriving worldwide community of thousands of deeply passionate, talented companies that make, buy and sell the instruments that allow millions of people to make music. That community is called NAMM, the trade association of the international music products industry.

NAMM is able to support the association's mission with a business model based on a circle of benefits that promotes industry growth. The circle begins with the revenue derived from NAMM's trade shows, which is channeled back into the industry through the NAMM Foundation's funding of industry charities and in the form of advocacy and market-building programs and initiatives, further increasing public awareness. This leads to increased demand of music products, growing the industry and, ultimately, promoting trade show growth, which completes the circle. To support individual Members, NAMM offers industry education through NAMM University, publishes valuable one-of-a-kind statistical reports, and brings the industry together at events and global meetings.

Founded in 1901, NAMM has been the engine driving the music products industry, enabling both large and small businesses to maximize productivity and reduce the costs of doing business. With more than 9,000 Members in the United States and 100+ other countries, NAMM is ultimately dedicated to expanding the market and giving people of all ages the opportunity to experience the proven benefits of making music.