The idea was they’d been on this tour for however long and they’re broken and battered, emotionally and physically — and they really were. There’s that one X-ray of Stefan’s real throat. The story of the video is a slightly more gnarly version of the very real life PUP story. We literally shot a video where they set each other on fire, soaked in blood, and were physically trying to kill each other. I don’t have a clue what we can do [to top this video] next.
-- Juno nominated filmmaker Jeremy Schaulin-Rioux describes making PUP's new video, "If This Tour Doesn't Kill You, I Will" -- Fader
Soure, External. "PUP Turns Gnarled And Bloody Into High Punk Art." FYI Music News. June 03, 2016. Accessed June 06, 2016. http://www.fyimusicnews.ca/articles/2016/06/03/pup-turns-gnarled-and-bloody-high-punk-art.