Wednesday, March 28, 2012

Fear And Loathing Finds New Visuals With GoodBooks International

Have you ever thought about doing something worthwhile and for a cause? Yes, we are asking if you have ever donated your time. In this go around, its not being mandated by the state for any sort of restitution. Here is another question, have you ever heard of Goodbooks International? 

Lots of questions for sure, but one that thing we should all realize, is that no man is an island. We all need help from time to time. There is a cool company out there called Good Books International out of Auckland, New Zealand and they work on the premise that all profits go to charity. Its a cool concept and the crazy part is that its actually working. Another cool aspect about them is they get help promoting literature through outside resources who are down for a good cause.

The Belated Hunter S. Thompson on his Evo Softail, photo by Annie Leibovitz

The video below comes from a link we found over on Vimeo and is an animation promoting the work of Hunter S. Thompson in his feature novel, Fear and Loathing in Las Vegas. Overall the work was done as a promotional piece for Goodbooks and damn if they didn't knock it out of the park.

Find out more on Goodbooks International

Good Books "Metamorphosis" from Antfood on Vimeo.

"We dug through the darkest recesses of our minds and studio to create original music and sound design for this Buck masterpiece. Working with squirming, analog-tape leeches, moaning coeds, screaming guitar goats, and brain-exploding psychedelia, we were certainly in our element. Plus, it's always fun to rock out and get a little weird for a good cause!

Good Books, an online bookseller, passes all of its profits through to Oxfam. Our hats go off to Buck and String Theory.

Enjoy the trip!

Client: Good Books Agency: String Theory Director: Buck Music & Sound Design: Antfood

DISCLAIMER: What you will see is an entirely fictional and completely unendorsed representation. [Though we humbly suggest Hunter S. Thompson might have liked it.] We are devoted fans paying homage. No disrespect is intended." 


Below are a few killer portraits of Hunter S. Thompson

Fear and Loathing Portrait by SketchDamn

Illustration of Fear and Loathing by Kaiser-mony
Illustration By Ben Templesmith
Illustration By Someofthathomegrown

More about Goodbooks International

The Good Books model is simple. Every time anyone buys a book through the Good Books website, 100% of the retail profit from every sale goes to support communities in need through Oxfam projects.

As a result, charitable donation is built into an everyday activity at no extra cost.

No one at Good Books is paid and we have zero operating costs. All time, professional services and resources are donated.

Good Books is about creating positive and enduring connections between commercial worlds and wider, less advantaged communities. Rather than fight a system that privileges a few over many, we wanted to transform it from within to constructive effect. Now, each time you buy a book through us you challenge traditional barriers that prevent commercial involvement in reducing poverty.

Our key partners:

Our customers: The most important of all our partners is our customers: By choosing to be a Good Books customer you are making a difference - thank you. You can be part of making Good Books a global force. If you like what we are doing please tell people about us and keep coming back.

Our distributor: To create Good Books we teamed up with an international book distributor: The Paperback Shop UK (PBS). PBS provides the 'back-end' of what we do: sourcing huge ranges of books (over 4 million titles and growing), managing distribution and negotiating post. However, unlike similar operations we provide local, and very human, customer care. We pride ourselves on offering a personal service and we will always go the extra mile for you. If we can't supply what you want, we will try and find out who can.

PBS has been a major support to this project and supply all our web site programming development and management for us for free.

Our advertising agency: String Theory is an innovative brand building agency. They supply support and resources to this project, designing the site, developing our media campaign and helping negotiate media space. Executive Creative Director, Jeremy Taine is also a member of the Good Books Trust Board.

Our legal support: Simpson Grierson has provided us with sound legal advice and fully supported the project as it has developed.

The media: Aotearoa New Zealand's Media have shown great interest in, and support for, the Good Books project. Without them you would not know who we are. They are a vital and much appreciated part of what we do.

The Good Books Trust Board Rob Fisher: Practicing barrister working as legal advisor to the Auckland Transition Agency developing 'the Supercity'. Kevin Clapperton: Financial Director to Oxfam New Zealand Barry Coates: MD of Oxfam New Zealand Jeremy Taine: Executive Creative Director, String Theory Dr Jane Cherrington: MD of Good Books & Head of Strategy at String Theory Malcolm Boyle: Company Director at Star PR Paul Knight: CIO at Fletcher Building NZ

If you wish to find out more about us or how we work please feel free to get in touch. We are at:

Email: Phone: +44 (0) 1285 715 127

Good Books Private Bag 47 910 Ponsonby Auckland

If you would like to contact the Good Books Charitable Trust Head office you can do so via email or phone. If you wish to check on your order please use the details above. + 64 (0) 9 376 6649