Sunday, May 13, 2012

Which Do Ya Like Better, Google+ Or Instagram...

Mashable continues to have some of the best news reporting and breaking stories when it comes down to technology, social media and especially areas for which we as a whole, can use new tools to help leverage our online presence.

So you want to grow your band's following online or maybe even your own personal agenda, well here is what to do. Engage potential fans and friends every single day with pertinent information to make them feel much more involved with the growth of ideas. The way things are moving in a social function is that we all are in some form of engagement acting as voyeurs. We watch and enjoy others lives and activities from afar yet feel close to them due to how open the internet has made our lives.

Get off your lazy asses and make life happen, the world is waiting to view it 24/7.

Link to original article on

"Was Instagram worth $1 billion? Will Google+ ever compete or beat Facebook?

Shiv Singh, global head of digital for PepsiCo Beverages and author of Social Media Marketing for Dummies, shared his thoughts on those trendy questions and more during his recent visit to Mashable to unveil Pepsi’s new celebrity-infused “Live for Now” global ad campaign and “Pulse” digital dashboard.

In a 10-minute interview with Mashable‘s editor-in-chief Lance Ulanoff, Singh commented about the launch of Google+, Facebook’s acquisition of Instagram, avoiding digital marketing mistakes, establishing a brand voice and creating a Twitter list for “regular people.”

Here are some highlights from the video above:
  • On Google+ (7:20-8:48): “I have immense respect for Google. … But I think they really messed up the launch of Google+. … They launched it as a social network whereas it’s something else and different to a social network. … They confused their user base.”
  • On Instagram (8:50-10:00): “I think Instagram was worth $1 billion because if Facebook did not get it Google would have picked it up or Apple would have picked it up or Microsoft would have picked it up and they would have been able to use it to throw darts at Facebook. … The service itself I do think it’s phenomenal.”
  • On integrating social media with marketing initiatives (0:33-2:04): “Social media is like air. It should flow through anything and everything and completely.”
  • On brands and celebrities using social media: (2:35-3:27): “More than the brands, it’s some celebrities that are harnessing social media. … A good example is Sofia Vergara from Modern Family. The way she connects with her followers on Twitter is so in sync with who she is that it’s like a drug. … I just want to follow her more and more and more.”
Sofia Vergara - The hottest woman on TV and maybe the world